21 Marketing is a leader in sports & entertainment partnership marketing specializing in strategic consultation, negotiation, sponsorship sales, commercial structure & value creation.
21 has been hired to help develop the overall strategy and secure funding/participation from corporations for America's 250th Anniversary celebration, the Semiquincentennial, in 2026.
Global agency, Dentsu, has hired 21 on behalf of The International Association of Athletics Federations (IAAF) to procure partners for their 2019 and 2021 World Championships.
21 represented EY as the Official Professional Services Supporter of the big event in 2016. Read More.
Shepard and Prazmark help develop strategy for the EY Women Athletes Business Network which supports elite female athletes develop their leadership potential beyond their sporting careers.
Rob Prazmark created a groundbreaking sponsorship package combining NBC media assets with USOC intellectual property rights.
Excerpts from Rob Prazmark's upcoming book, "The Olympics Don't Take American Express", including 21's deal with Jerry Jones and the Dallas Cowboys. Read more.
The U.S. Semiquincentennial Commission has been established by the U.S. Congress to “provide for the observance and commemoration of the 250th anniversary of the founding of the United States” which will culminate in 2026. 21 Marketing has been hired to develop the National Corporate Partner Program, 12 to 15 leading American companies, to become part of the America 250 Corporate Leadership Council working to shape a vision for engaging all Americans to become involved in this important milestone.
21 Marketing delivers the combined experience, expertise, brand knowledge and market insight via the unparalleled relationships of both Rob Prazmark, who is recognized as one of the world's premier sellers of mega events, and Tom Shepard, one of sports and entertainment's premier strategists. Both work personally with their clients and become direct extensions of clients’ teams. 21 has become a leader in the fast emerging field of thought leadership across a range of key properties outside the world of sport and entertainment (i.e. education, culture and cutting edge thinking), delivering services including structuring of market-facing opportunities, the development of platforms and overarching recognition/representation.