21 works at the highest levels of corporations and properties, leveraging our broad relationships at the biggest sporting events in the world to provide customized solutions to our clients.
21 Sales Side Services
  • Strategic Property Evaluation
  • Marketing Platform Development
  • Structure of Rights/Benefits packages
  • Comprehensive Valuation via the 21 Empirical Solution
  • Prospecting of Strategic Targets
  • Development of best-in-class presentations
  • Negotiation of Media Values/Contracts
21 Consulting Services
  • Defines key brand, revenue, and internal objectives for the corporate partner.
  • Identifies key properties that match objectives and develops actionable marketing platforms that align corporate and property equities.
  • Develops brand positioning analysis
  • Measures how the equity of a property can provide quantifiable results for brands against key objectives.
  • Manages back-end implementation that connects on-the-ground activation with overall strategic objectives.
  • Defines how much of a company's marketing mix should be allocated to sponsorship and activation.
  • Best practices regarding compilation of the project team, including talent recommendations.
  • ROI/ROO measurement against objectives.
  • Manages relationships at the highest levels to maximize partnership marketing.
  • Negotiates Contracts