"If you just buy the sponsorship and think that your job is over because you now have the rings, that's where companies fail," said Rob Prazmark, founder and CEO of 21 Marketing.
"Full eight-year deals encompassing the USOC and LA 2028 will likely average up to $400 million, according to Rob Prazmark, CEO of 21 Sports & Entertainment Marketing Group Inc. He represented similar joint ventures for the last two domestic Olympics, the Atlanta games in 1996 and Salt Lake City games in 2002."
21 Marketing founder Rob Prazmark is in Pyeongchang for his 18th consecutive Olympic Games. In a 15-minute conversation with Ben Fischer, he talks about the noticeable absence of western business VIPs, the lack of the NHL and what the local organizing committee has done to nevertheless make it a successful, very local-feeling Games.
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Listen here for Rob Prazmark's view on how FIFA sponsors will respond to the corruption scandal surrounding soccer's governing body.
Rob Prazmark, an original co-developer of the TOP Program for the IOC, challenges other corporations to think big like Toyota.
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SBJ Olympics writer Tripp Mickle and Tom Shepard, former head of Visa's sponsorship program and current partner at 21 Marketing, discuss what the Sochi GamesSBJ Olympics writer Tripp Mickle and Tom Shepard, former head of Visa's sponsorship program and current partner at 21 Marketing, discuss what the Sochi Games are like, how they have differed from other Olympics, how sponsors are treating them and who's doing well on the ground. are like, how they have differed from other Olympics, how sponsors are treating them and who's doing well on the ground.
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VIP Sports and Entertainment LLC, the partnership behind the new multisport stadium at One Loudoun in Ashburn, has landed a naming rights sponsor for the 5,500-seat ballpark.
The Loudoun Hounds and Virginia Cavalry FC will play their games at Edelman Financial Field, named for Ric Edelman’s Fairfax-based Edelman Financial Services.